Host of Fox Television’s "Shelly Palmer Digital Living" Show

Shelly Palmer

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Instagram Adds Web Embedding via its Desktop Site

InstagramThe real-time battle rages on. Instagram on Wednesday announced the latest in a string of recent updates, now allowing users to embed videos and photos taken with the photo-sharing application on site pages across the Web. Simply cut and paste the embed text from an Instagram page to your blog, and the video will appear on your page after publishing. On the one hand, it’s not a revolutionary feature. Web embeds have been available for all sorts of media — including the Twitter-owned Vine, ostensibly Instagram’s most viable video competitor — for quite some time. It’s a simple way to push distribution of your media on other sites across the Web, especially helpful if your own site isn’t a primary, go-to destination in and of itself. But this isn’t just a distribution play, or even an affront simply to Vine. Instagram wants to own “real time,” a space long ago staked out by Twitter as the go-to option for global discussion on an event when it’s happening.

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More Stories By Shelly Palmer

Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.